Xbox has partnered with PepsiCo and Frito-Lay to offer gamers a chance to win free Xbox Game Pass Ultimate subscriptions, in-game content, and limited-edition prizes by purchasing specially marked packages of Doritos, Mountain Dew, and Rockstar Energy drinks. The promotion will run from October 9 to December 29, 2023, and will feature some of the most anticipated Xbox games, such as Starfield, Redfall, Forza Motorsport, and more.
How to participate and what to win
To participate in the promotion, gamers need to buy eligible products that have Xbox-inspired imagery on the label. Each product contains a code that can be entered at DoritosDewRockstar.com to redeem rewards. The rewards include:
- A free month of Xbox Game Pass Ultimate for new subscribers. Xbox Game Pass Ultimate is the premium tier of Microsoft’s game subscription service, which gives access to over 100 games on console and PC, as well as cloud gaming and EA Play membership.
- Points that can be used to unlock exclusive in-game content for games like Fallout 76, Forza Motorsport, Halo Infinite, PUBG: Battlegrounds, The Elder Scrolls Online, and Madden NFL 24. Some examples of the content are the Forza Motorsport “Magma Racing Suit”, the Sea of Thieves “Chipped Tankard”, and the Fallout 76 “Heat-Eater Power Armor Paint”.
- Entries for weekly sweepstakes that offer gaming-themed prizes such as custom e-bikes from SUPER73, PC gaming rigs, Xbox consoles and accessories, and more.
- A chance to win the grand prize of a Starfield-inspired 2023 Corvette Stingray, which is exclusive to Rockstar Energy Drink code entries.
Gamers can earn more points and entries by combining codes from different brands. For example, entering two codes from two different brands will result in two times the standard number of points, while entering three codes from all three brands will result in three times the bonus points.
A celebration of gaming and snacking
The promotion is a way for Xbox to celebrate its fans and their passion for gaming and snacking. According to Jenny Miller, Global Brand Partnerships Lead at Xbox, “DORITOS, MTN DEW, and ROCKSTAR ENERGY DRINK are some of players’ favorite snacks, powering casual co-op missions and endless late-night campaigns alike. And now, PepsiCo, Frito-Lay and Xbox have teamed up to reward their fans with the chance to unlock in-game content and limited-edition prizes.”
The promotion also coincides with the launch of some of the biggest games on Xbox this year. Starfield is Bethesda’s new space RPG that promises a vast and immersive sci-fi adventure. Redfall is Arkane’s new co-op shooter that pits a team of heroes against a horde of vampires. Forza Motorsport is the latest installment in the acclaimed racing series that features realistic cars and tracks. These games and more will be available on Xbox Game Pass Ultimate on day one.
Gamers who want to participate in the promotion can visit DoritosDewRockstar.com for more information and to redeem their codes. They can also look forward to seeing more gameplay footage of Starfield and Redfall soon.