Starbucks, the global leader in the beverage industry, has announced a thrilling collaboration with the iconic K-pop group BLACKPINK. This strategic alliance, set to launch on July 25, will see the introduction of limited-time beverages and merchandise to Starbucks stores across the Asia Pacific region.
BLACKPINK-Themed Beverage Takes Center Stage
Among the exciting new offerings is the BLACKPINK-themed Strawberry Choco Cream flavored Frappuccino. This beverage is a delightful blend of strawberry syrup, dark chocolate sauce, oat milk, chocolate curls, pink whipped cream, and heart-shaped chocolate. This sweet treat mirrors the vibrant energy and unique style of the popular K-pop group.
Exclusive Merchandise to Celebrate the Collaboration
Besides the special beverage, the collaboration includes the introduction of exclusive merchandise. The collection comprises 17 items, primarily in the group’s signature pink and black hues. Fans can look forward to a range of drinkware and lifestyle items that celebrate the group’s dynamic spirit.
A Golden Partnership for Starbucks
Starbucks has always strived to create unforgettable experiences for its customers. This partnership with BLACKPINK, one of the biggest global icons, reinforces this commitment. Starbucks Asia Pacific President, Emmy Kan, expressed her excitement for this venture, recognizing BLACKPINK’s influential presence that transcends geography and cultures.
BLACKPINK’s Global Impact
BLACKPINK, formed in 2016, has taken the world by storm with their music. They boast of millions of followers and have set a Guinness World Record as the most streamed female band on Spotify. This collaboration will undoubtedly leverage the group’s massive fan base, bringing a surge of new customers to Starbucks outlets.
The Power of Music in the Food and Beverage Industry
This move by Starbucks follows a recent trend in the industry where major brands partner with popular musicians to attract new audiences. McDonald’s Corp, for instance, has had successful collaborations with K-pop band BTS, Travis Scott, Cardi B, and others. The success of these partnerships has led to significant boosts in sales, a trend Starbucks hopes to emulate with this BLACKPINK venture.
The Starbucks-BLACKPINK limited-time items will be available while supplies last in Hong Kong, Indonesia, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. With the undeniable influence of BLACKPINK and the track record of successful musician partnerships, this collaboration promises an exciting time for Starbucks and its customers.