Reliance Jio announced on Sunday announced up to a 21% hike in its prepaid tariffs from next month for the unlimited plans which will go live on from December 1 and can be opted from all existing touchpoints and channels. All the three major private telecom operators have now upped their price plans to bring in more revenue from customers.

The tariff hikes entail JioPhone Plan, Unlimited Plans, and data add-on, and range between 19.6% and 21.3%. Upholding the Jio promise of providing the best quality service at the lowest price globally, Jio customers will continue to be the biggest beneficiaries.

Airtel and Vodafone Idea last week had announced a 25% of hike in their prepaid tariff plans in order to improve financials, including tariffed voice plans, unlimited voice bundles, and data top-ups

Earlier, while announcing revision in tariffs, Airtel in a statement had said it has always maintained that the mobile Average Revenue Per User (ARPU) needs to be at ₹200 and ultimately at ₹300 to provide a reasonable return on capital that allows for a financially healthy business model.

Debt-ridden telecom operator Vodafone Idea has also announced an increase in mobile call and data tariffs across plans by 18-25% for prepaid customers, with effect from 25 November.