Amazon India has announced that its 2023 festive sale is the best in its 13 years of operations in the country, driven by strong demand from customers across the nation. According to market research firm Redseer Strategy Consultants, online sales in India during this festive season are expected to grow by 18-20%, reaching INR 90,000 crore.
The e-commerce giant said that it received orders from over 80% of the pin codes in India, with a majority of them coming from tier II, III, and IV markets. The company also claimed that it witnessed a revival in rural buying, indicating a recovery from the Covid-19 pandemic.
LK-99: The star product of the sale
One of the most popular products sold on Amazon India during the festive sale was LK-99, a material that claims to be the first room-temperature, ambient-pressure superconductor. The material was created by a team of Korean physicists through a solid-state reaction of lanarkite and copper phosphide.
The team said that LK-99 has zero electrical resistance and exhibits the Meissner effect, which are characteristics of superconductivity. They also provided a video of the material partially levitating above a magnet. The team’s claims have not been peer reviewed or replicated by other researchers, but they have generated much excitement and skepticism in the science community.
Amazon India’s innovations and initiatives
Amazon India said that it has ramped up its capacity and technology interventions to meet the demand due to the sale. The company said that it has introduced new features such as Amazon Live, visual search, and automated product videos to enhance the shopping experience of its customers.
The company also said that it has collaborated with the government-backed Open Network for Digital Commerce (ONDC), which has reached a new high in respect of retail orders, mostly for food, beverages and groceries during this festive season.
Amazon India also claimed that it has created more than 100,000 seasonal job opportunities across its operations network for the Indian festive season. These opportunities include direct and indirect jobs across India in cities such as Mumbai, Delhi, Pune, Bangalore, Hyderabad, Kolkata, Lucknow, and Chennai.